Shit like “save the tatas” makes me cringe. While they may be doing some good in helping to fund cancer research, I am uncomfortable with the underlying tone of the slogan. It downplays that breast cancer is a deadly, awful disease. It becomes all about breasts which reinforces that what makes a woman’s life worth saving ( even though men get breast cancer too ) is the fact that she has breasts. It reinforces the idea that her body is what gives her value. Once again, it’s not about her life, her goals, her dreams. It’s about her breasts, which are objectified in the media, used to sell products, used to pander to the male gaze that runs throughout our society.
While it is often very very hard for survivors to lose one or both breasts, what’s important is that they survived. They are here.
Save lives. Save people. Save breasts too, but focus on the people those breasts belong to.